How to buy gold online?
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Gold has long been regarded as a timeless investment, especially during periods of economic uncertainty. Its value tends to remain stable even when other assets, such as stocks or currencies, fluctuate, making it a popular choice for both new and experienced investors.
With the rise of online platforms, buying gold online is becoming increasingly popular due to its convenience, transparency, and ease of access.
This guide will walk you through the steps of buying gold online in Indonesia, including where to buy gold bars online and when to buy gold, and highlight safe and reliable platforms to consider.
How to buy gold online?
Understand the types of gold you can buy
- Gold jewellery: While primarily available in physical stores, some online shopping stores also offer a wide selection of gold jewellery.
- Gold coins and bars: These are typically produced by reputable mints and come in various weights. They are sold with certificates of authenticity and are a popular choice for long-term investment. If you are wondering how to buy gold coins online, focus on platforms that provide certified coins and secure delivery
- Digital gold: This is gold you buy and store digitally, often through banks or digital platforms. You can buy, sell or even redeem digital gold if you wish.
Set your budget and investment goals
Decide how much you want to invest and what your goals are:
- Short-Term: Short-term investment in gold means buying gold with the intention to hold it for a relatively brief period, typically weeks or months rather than years. This is suitable for those who prefer liquidity or quick access to cash.
- Long-Term: Long-term gold investment is like planting a seed for your future. You buy gold and let it grow in value as the years go by. It is perfect for those who want to save for big milestones, such as their children’s education or a comfortable retirement.
Some investors ask, “Is it too late to buy gold?” But gold can still be a valuable addition to a diversified portfolio, regardless of timing.
You do not need a large sum of money to start investing in gold. Many online platforms let you begin with small amounts, such as 0.1 gram or even less. This means you can buy gold with limited capital, making it an easy and affordable way for anyone to get started and grow their savings over time.
Choose a platform
When buying gold online, you will find various platforms catering to different needs and preferences.
Some focus on selling physical gold products, such as bars and coins, delivered securely to your door, while others specialise in digital gold, allowing you to buy and keep track of your gold with just a few taps on your phone or computer.
Many platforms are backed by the Indonesian government and established financial institutions. Others are digital buy gold apps or fintech services that allow you to invest in gold with minimal capital.
This diversity ensures you can find a platform that fits your investment style, whether you value convenience, security, or flexibility.
Compare pricing
Gold prices do not remain the same everywhere; each platform you look at might offer a slightly different rate. Therefore, it is smart to compare pricing across platforms before you decide where to buy gold bars online.
Each platform may have its pricing structure, including the cost of gold per gram, delivery or storage fees, and any service charges that could affect your overall returns.
Buy and track your investment
Once you have chosen where to buy gold bars online or gold coins online, follow these steps:
- Create an account: Register with your details and verify your identity if required.
- Select the product: Choose the type and amount of gold you wish to purchase.
- Add to cart and check out: Review your order and proceed to payment.
- Choose delivery or storage: For physical gold, select delivery to your address. For digital gold, your purchase will be stored in your account.
- Make payment: Use the available payment methods.
- Track your investment: Monitor the value of your gold through the platform’s dashboard or the buy gold app.
Where to buy gold online?
- Official gold producer websites: Recognised gold producer websites allow you to buy gold bars and coins directly from trusted refineries or mints. These sites offer authenticity certificates and secure ordering options for investors, making them one of the best places to buy gold bars online.
- Banks: Buying gold from banks in Indonesia ensures security, regulatory oversight, and convenience. They offer secure, regulated gold investment options that meet national standards.
- Government-backed platforms: State-owned platforms, such as Pegadaian, are another good option for buying gold online. These platforms offer regulatory reliability, making gold investment accessible and secure for everyone.
- Fintech and digital gold platforms: Another best place to buy gold bars online is digital platforms. They offer a modern and accessible way to invest in gold online. These platforms are typically regulated, making it easy for new investors to start with small amounts.
- E-commerce websites: E-commerce websites allow you to make online gold purchases by opening an account. These websites ensure all transactions are secure, making online gold investments both safe and practical.
Best place to buy gold online
PT Antam Logam Mulia
Logam Mulia, a business unit of PT ANTAM Tbk, is Indonesia’s leading state-owned mining and metals company that offers gold bars with 99.99% purity.
The official website of Logam Mulia is one of the best places to buy gold bars online, offering a secure and convenient way to purchase gold with real-time price updates and a wide range of product sizes, from 0.5 grams to 1,000 grams.
Purchasing from Logam Mulia provides the assurance of authenticity and government-backed reliability, making it a trusted choice.
Bank Syariah Indonesia (BSI)
Bank Syariah Indonesia (BSI) is a state-owned Islamic bank in Indonesia that offers BSI Gold, an exclusive gold bullion product with 99.99% purity.
BSI Gold can be purchased conveniently through the BYOND by BSI mobile app, which provides a safe and user-friendly platform for buying, selling and storing gold digitally.
The buy gold app enables customers to monitor their gold investments at any time and from anywhere, directly on their smartphones.
By combining the credibility of a state-owned bank with the convenience of digital technology, BSI offers a reliable and accessible way to buy gold online.
Pegadaian
Pegadaian is a well-established pawnbroker in Indonesia, registered and supervised by the OJK (Indonesian Financial Services Authority).
Through its Pegadaian Gold Savings product, Pegadaian offers a gold deposit service that allows individuals to invest in gold easily, safely, and with the backing of a trusted institution.
Customers can buy gold online conveniently through the easy-to-use Pegadaian Digital app. This digital approach enables both new and seasoned investors to easily access gold investment opportunities.
Lakuemas
Lakuemas, a subsidiary of Central Mega Kencana, is a pioneering online gold trading platform in Indonesia.
As one of the country’s first digital gold marketplaces, Lakuemas enables users to buy and sell gold easily and securely through its website or dedicated buy gold app, available on both the Google Play Store and App Store.
The platform offers a user-friendly experience, enabling you to purchase gold starting from IDR 50,000 and complete transactions from anywhere at any time.
Bukalapak
Bukalapak, one of Indonesia’s largest e-commerce platforms, offers a safe and easy way to invest in gold through its BukaEmas feature.
Buying gold with Bukalapak is easier, swift, and dependable, with highly affordable pricing for every user.
With Bukalapak BukaEmas, buy and sell gold online starting from as little as 0.0001 grams. Your gold is securely stored by Indogold, a licensed storage facility regulated by Indonesia’s Financial Services Authority (OJK).
If you prefer, you can also request physical delivery of your gold to your address, offering both convenience and peace of mind.
Best places to buy gold online for different needs
For first-time buyers
- Recommended Platforms: Lakuemas, PT Antam Logam Mulia, and Bukalapak (BukaEmas)
- Why- Simple registration, low minimum purchase amounts, and easy-to-understand interfaces
For traditional investors
- Recommended Platforms: Pegadaian, Bukalapak (BukaEmas), and Lakuemas
- Why- Easy to use, low minimum investment, and secure
For long-term buyers
- Recommended Platforms: PT Antam Logam Mulia and Bank Syariah Indonesia (BSI), and Bukalapak
- Why- Robust regulatory oversight, transparent pricing, and secure storage
For tech-savvy buyers
- Recommended Platforms: Lakuemas, PT Antam Logam Mulia, and Bank Syariah Indonesia (BSI)
- Why- Access to the latest gold prices, digital gold storage, and instant buy option
Tips to stay safe when buying gold online
- Use Only Official and Regulated Platforms: Ensure the platform you choose to buy gold online is registered with OJK (Indonesian Financial Services Authority) or another regulatory body
- Verify authenticity: For physical gold, check for certificates of authenticity and buy only from reputable sources, such as PT Antam Logam Mulia and Bukalapak.
- Protect your personal information: Never share your account login details, PIN, or OTP.
- Monitor gold prices: Compare prices across different platforms and check for any sudden changes before making a purchase.
- Keep transaction records: Save all receipts, invoices, and confirmation emails for future reference.
- Beware of scams: Avoid offers that seem too good to be true, and never buy gold from unofficial or unverified sellers.
Conclusion
Buying gold online in Indonesia can be a savvy move to grow your savings, provided that you do it safely and thoughtfully.
Digital platforms make it super easy to get started, offering convenience, simple access, and the option to start with just a small amount, opening up opportunities for everyone, not just experienced investors.
The key is to choose the right platform when buying gold. You want to use a reliable platform, which may mean state-owned banks, government-backed companies or official websites.
Outside of ensuring you are using a credible platform, taking the time to understand when to buy gold, compare prices, verify the authenticity of the gold, and protect your personal information will go a long way.
Following these tips on how to buy gold online will give you a solid head start in achieving your financial objectives. This careful approach helps you build wealth steadily and confidently, making the most of gold’s enduring value in today’s digital world.
Before you go…
Gold is a universal asset. Its value is recognised and respected across borders, making it an ideal investment for all types of investors.
However, if you are an Indian living in Indonesia, buying gold online can bring some challenges. This is because, unlike gold, currencies are not universal, which means when you pay for gold online using a foreign currency, you will have to face exchange rate fluctuations, FX fees, and hidden charges that can quietly reduce your investment returns.
This is where Instarem steps in. Instarem is an international money transfer platform that offers competitive exchange rates and low transfer fees, ensuring you get the most value when converting your money for gold investments.
Instarem stands out for its transparency, fast** processing, and affordable@ fees, so you always know exactly what you are paying and can transfer your money with peace of mind.
The platform also keeps your transactions secure and offers exciting rewards on every transaction, making your experience not just safe but also more beneficial and adding extra value to every financial step you take.
Choosing Instarem means you minimise unnecessary costs and maximise your investment in gold, making the process smoother and more rewarding as you build your wealth in Indonesia.
Do not let currency hassles hold you back. Download the app or sign up here.
FAQs
Can you buy gold online?
Yes, you can easily buy gold online in Indonesia. There are several reliable platforms where you can purchase physical gold (including gold coins, bars, etc) and digital gold, making the process simple, secure, and accessible for everyone.
Which is the best site to buy gold online?
Some of the best sites to buy gold online include PT Antam Logam Mulia, Bank Syariah Indonesia (BSI), Pegadaian, Lakuemas, and Bukalapak.
Is it safe to buy gold online?
Yes, it is safe to buy gold online as long as you use official, regulated platforms, compare prices, verify authenticity, and protect your personal information to ensure safe and reliable transactions.
In which country is gold the cheapest?
Countries such as the US, Dubai, Singapore, Australia, and Indonesia are offering the lowest gold rates as of June 2025.
*Disclaimer: This article is intended for informational purposes only. All details are accurate at the time of publishing. Instarem has no affiliation or relationship with products or vendors mentioned.
